Every nation needs a team kit
An Australian sports apparel company makes shirts for low profile national soccer teams, including a number of African ones.
The first round of the 2017 African Cup of Nations (AFCON) in Gabon, Africa’s premier football competition, is nearly over. The knockout round starts later this week. This is the 60th anniversary of the tournament. Algeria, the Democratic Republic of the Congo, Egypt, Ghana, Côte d’Ivoire (the defending champions), Morocco, and Senegal are all among the contenders for the title. Sadio Mané’s Senegal have been the form team so far, while Algeria has failed to impress despite some individual magic from Riyad Mahrez, and hosts Gabon and their star forward Pierre-Emerick Aubameyang have already been eliminated. Although much of the attention of African football fans has been focused on the tournament, spare a thought for some of the teams on the continent that didn’t make it.
The Australia based apparel company, AMS Clothing, is the official apparel supplier to a number of less established national football teams throughout Africa. Unfortunately, none of the teams that AMS supplies made it to the AFCON this year, although Ethiopia did come close. A number of the AMS teams couldn’t even participate in qualifying matches as they aren’t members of FIFA or CAF. Yet this is part of what makes the AMS brand so distinctive and interesting, that it is focuses on less high profile national football teams, regardless of whether they are recognized by FIFA or not. It also provides the opportunity for them to benefit commercially from the sale of shirts.
As in 2015, Africa is a Country is holding another AFCON-themed competition and AMS has again very kindly agreed to provide prizes from their amazing collection of football strips. To have a chance of winning an AMS jersey, simply tag @futbolsacountry and @africasacountry on Twitter with a link to a video of your favorite AFCON goal from a previous tournament and a few words on why you love it, using the hashtag #MyAFCONGoal. Two winners will be selected by our panel. In the event that the same video is submitted by more than one person, we will go with the first person who submitted that video. The winner will be announced on Twitter on the morning of the final.
Two years ago, in the run up to AFCON 2015, we ran a competition with AMS. Now I am speaking to AMS founder, Luke Westcott, again, this time delving deeper into the company’s mission, his all time favorite African football strips, producing strips for nations that aren’t recognized by FIFA, having teams and fans vote on shirt designs, and AMS’s plans to expand into Oceania.