Do people believe ex-prisoners can change their ways?
That was the question asked to people in Cape Town, South Africa, by the Prison Broadcasting Network (PBN), “a non-profit rehabilitation programme that teaches prisoners the skills to become employable when they are released.” I found the responses unsurprising. But the video has a twist.
There’s also this, as pointed out by Osocio, the blog that monitors non-profit advertising and marketing: (spoiler alert) “It’s a shame, though, that we didn’t get to see this fact revealed to the interview subjects themselves. Watching their reactions would have made this much more memorable.”
