[youtube=http://www.youtube.com/watch?v=SPNYLcj5OWA&w=500&h=307&rel=0]

This is an ad to promote the wares of Willow TV–the California-based portal for live Internet streaming of big cricket matches-ahead of India’s tour of South Africa, a tour that kicks off today. I’ll let the stereotypes of South Africa (Afrikaner farmers, coloured klopse and Zulu fighters) and the idea of cricket as a white sport (at the crease and on the oval at least it is the preserve of white men and boys), impugn itself. Or maybe the client or the creatives behind the commercial were just trying to be honest. (BTW, I am going to hedge a bet: this commercial was conceptualized and made by a South African production company. I hope I am wrong.)

H/T: Omar Karim

Further Reading

No one should be surprised we exist

The documentary film, ‘Rolé—Histórias dos Rolezinhos’ by Afro-Brazilian filmmaker Vladimir Seixas uses sharp commentary to expose social, political, and cultural inequalities within Brazilian society.

Kenya’s stalemate

A fundamental contest between two orders is taking place in Kenya. Will its progressives seize the moment to catalyze a vision for social, economic, and political change?

More than a building

The film ‘No Place But Here’ uses VR or 360 media to immerse a viewer inside a housing occupation in Cape Town. In the process, it wants to challenge gentrification and the capitalist logic of home ownership.