Keep Africa Alive, cont.
[youtube=http://www.youtube.com/watch?v=ylmmkQWd22s&w=500&h=307]
Today is World AIDS Day, which means you can expect the gatekeepers of Team: Save Africa to be in exceptionally fine form. In years past, Bono and (RED) have reigned supreme but this year brings a new contender in the form of Alicia Keys and her charity, Keep A Child Alive (KCA). Founded in 2003 by Leigh Blake, KCA has mostly wallowed in obscurity, only able to sit and watch as (RED) cornered the market. Not that KCA hasn’t tried. Who can forget their first attempt at grabbing the spotlight, 2006’s “I Am African” campaign?
I would file this latest stunt under the same banner but I can barely conjure up an eye roll, much less proper indignation. Better luck next year.–Sonja.