Africa Is a Country

White People Eat Fried Chicken

White People Eat Fried Chicken

By
Sean Jacobs

[youtube=http://www.youtube.com/watch?v=nH_WxJVxHcw&w=500&h=307&rel=0]

Allison Swank
Just as Nelson Mandela went underground as the Black Pimpernel in 1961 to evade the white apartheid government, in this TV ad for  a popular South African fast food chain, this white Afrikaner family goes underground in 1994 to escape Mandela’s black government–what?

And white people eat fried chicken at a food joint whose slogan is “soul food”?

This intermingling of race roles is a clear attempt to normalize black stereotypes of soul and chicken in white culture–which is represented here as uptight and fearful. To sell chicken to white people, Chicken Licken tries to bridge the divide between what is stereotypically white and black, while managing to reinforce both clichés. Over it.

Further Reading

No one should be surprised we exist

The documentary film, ‘Rolé—Histórias dos Rolezinhos’ by Afro-Brazilian filmmaker Vladimir Seixas uses sharp commentary to expose social, political, and cultural inequalities within Brazilian society.

Kenya’s stalemate

A fundamental contest between two orders is taking place in Kenya. Will its progressives seize the moment to catalyze a vision for social, economic, and political change?

More than a building

The film ‘No Place But Here’ uses VR or 360 media to immerse a viewer inside a housing occupation in Cape Town. In the process, it wants to challenge gentrification and the capitalist logic of home ownership.