Africa Is a Country

Hold On To Your Hat

Hold On To Your Hat

By
Sean Jacobs

[youtube=http://www.youtube.com/watch?v=TL3tRBZv7QA&w=500&h=307&rel=0]

South African football fans (well, boosted by corporates) have brought the world the plastic vuvuzelas. There’s one other invention of local football that might catch on: Makarapas, the elaborately decorated construction hard hats that now come in national colors.

There’s an interesting history about the origins of makarapas and the man who invented it, Alfred Baloyi.

Above, Heineken, in an ad for the Dutch portion of its global market, sends up the hat’s origins.  Apart from the twist at the end, the narrative is close to the real thing, as you will discover in this story–reported in more journalistic fashion; don’t worry about the cheesy music–by Yahoo Sports:

[vimeo=http://vimeo.com/12711845 w=500&h=281]

And as a bonus, also a link to a high energy version of the Makarapa story by one of the young reporters of the Sony-sponsored FevaCasters:

[youtube=http://www.youtube.com/watch?v=wJYJyO-zbAs&w=500&h=307&rel=0]

— Sean Jacobs

Further Reading

No one should be surprised we exist

The documentary film, ‘Rolé—Histórias dos Rolezinhos’ by Afro-Brazilian filmmaker Vladimir Seixas uses sharp commentary to expose social, political, and cultural inequalities within Brazilian society.

Kenya’s stalemate

A fundamental contest between two orders is taking place in Kenya. Will its progressives seize the moment to catalyze a vision for social, economic, and political change?

More than a building

The film ‘No Place But Here’ uses VR or 360 media to immerse a viewer inside a housing occupation in Cape Town. In the process, it wants to challenge gentrification and the capitalist logic of home ownership.