Lifestyle TV

Parts of Johannesburg's inner city has been subjected to aggressive gentrification. It also comes with lots of mindless media.

A screenshot of one of the Main Street Life videos.

I am still not sure how I feel about the website, Main Street Life, which is both a kind of video diary as well as a blog about a residential redevelopment in downtown Johannesburg called Main Street Life. Hotels, apartments, shops, galleries. We get to see how the place changes through the eyes of a middle class young man, Russell Grant, who is the first person to move into Main Street Life. Some people would call it gentrification (you hear the word “lifestyle” a lot). And the people are all beautiful and middle class. (Yes, they’re multiracial.) In the video above, Russell walks around his new neighborhood with his computer. Via Skype he is showing the neighborhood to Mpho, who lives in London, and “can’t wait to come back to Africa.”

For some context, parts of inner city Johannesburg have been the subject of aggressive gentrification. The city’s young and mobile, black and white, party, and increasingly want to live there.

The site, which is still new, also contains short video reports on life in the inner city, like this visit Russell (and a friend) takes to an Ethiopian restaurant.

Further Reading

No one should be surprised we exist

The documentary film, ‘Rolé—Histórias dos Rolezinhos’ by Afro-Brazilian filmmaker Vladimir Seixas uses sharp commentary to expose social, political, and cultural inequalities within Brazilian society.

Reading List: Barbara Boswell

While editing a collection of the writings of South African feminist Lauretta Ngcobo, Barbara Boswell found inspiration in texts that reflected Ngcobo’s sense that writing is an exercise of freedom.

Kenya’s stalemate

A fundamental contest between two orders is taking place in Kenya. Will its progressives seize the moment to catalyze a vision for social, economic, and political change?

An annual awakening

In the 1980s, the South African arts collective Vakalisa Art Associates reclaimed time as a tool of social control through their subversive calendars.

More than a building

The film ‘No Place But Here’ uses VR or 360 media to immerse a viewer inside a housing occupation in Cape Town. In the process, it wants to challenge gentrification and the capitalist logic of home ownership.